Tips & Tricks

Top Marks for Serenata Flowers in Which? Survey

With Mother’s Day now less than a week away, many people are trying to find the best florists to delivery the highest quality flowers to their mums on Sunday.

However, with many florists to choose from, finding one that’s going to deliver a floral bouquet on time that your mother would love to receive can be difficult.

Fortunately, Which? Magazine has made that choice far easier.

In the comparative review of 6 major online florists, researchers compared six similar looking pink bouquets costing between £30 and £35 for attractiveness, similarity to online pictures, longevity and quality. came joint top with John Lewis

In the survey, Interflora received the lowest score of 48% due to a majority of the blooms in the bouquet dying within 7 days. One of the judges stated ‘the bouquet looked sparse and scrappy, not line the online picture. Some of the online flowers and foliage had been substituted. After seven days, most of the bunch had died’.

Marks & Spencer didn’t fare much better with a score of 55% as they failed to deliver the flowers on time (the flowers arrived a day late).

Which’s editor, Ceri Thomas, said of Serenata Flowers’ bouquet Pink Purity £29.99 including FREE delivery – which scored an impressive 80%:  ‘Serenata’s bouquet was the most stylish, thanks to its well-balanced mix of flowers and foliage.’

Ms Thomas added ‘Mother’s Day is a good excuse to spoil our mums and thank them for everything they do. So it’s really disappointing to find some online florists delivering scrappy bouquets that don’t last a week’.

We are very pleased to have been recognised in the Which? Survey for online florists with such a high score. We offer customers a wide range of bouquets costing from £9.99 to recipients across the UK. have focused on delivering a high quality product and service whilst offering customers an affordable alternative to traditional relay organisations..

Visit Which? for more information.

For more details about Pink Purity, please visit our site

Serenata Flowers offers a five-star flower delivery service in the UK – take a look at our recent special offers and take advantage of our discount codes to get fresh blooms at unbeatable prices. Free delivery in the UK from Monday to Sunday.

Lily Calyx is our in-house flower whisperer, an expert on all things botanical and an enthusiastic orchids collector. She loves discussing the insights of the secret world of flowers, shares her gardening tips and hacks and moons over the latest additions to Serenata Flowers flower range. Ask Lily anything about flowers and we can guarantee she will have the answer.

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