Decorating with Flowers in Winter: 10 Instagram Accounts we Love

Many of us have a strong love for all things floral, especially when it comes to seasonal decor ideas. Combine this with today’s love of Instagram (especially when it comes to sourcing style inspiration) and you’ll quickly understand why following a variety of floral-themed Instagram accounts is a must.

If you’re on the hunt for some seasonal inspiration this year, we’ve listed the top ten handles we think you should follow if you wish to decorate with flowers this winter.

Season colours not to miss

From their base in Wood Green, North London, Wolves Lane Flower Company’s account is packed with a striking array of seasonal colours, providing inspiration for colour pairings, flower arrangements and so much more.

Run by Marianne Mogendorff and Camila Klich using an organic and sustainable approach, these are flowers and displays grown just how nature intended.

Mixing colours and greenery

From a shop in Otaru, in Hokkaido, Japan, Kuchilana uses an array of fresh and dried out flowers to create stunning floral arrangements with truly incredible colours.

Mixing many different blooms and pieces of greenery together, the designs are perfect for a wide range of different surroundings, providing you with plenty of interesting possibilities if you wish to create something similar to yourself.

Urban Instagram influence

Self-proclaimed back alley forager and urban gardener, Carmel Sabourin of the Montréal based Atelier Carmel is both an unbelievable florist and a great source of floral inspiration. Her incredible attention to detail is noteworthy and can be seen emanated throughout her beautiful bouquets and flat lays.

Alongside impressive wedding designs, look out for awe-inspiring seasonal displays packed with bold, rich hues, as well as a more sedate colour palette for calmer surroundings.

Art and flowers

If you wish to combine both art and blooms, Frances Palmer is a great account to follow. This ceramist uses the gorgeous blooms growing directly outside her studio to create bold and beautiful bouquets featuring her very own work.

Expect a plethora of rich colours and equally impressive pottery – all designed to have the maximum impact possible! If you need winter inspiration, look no further!

Flower obsessed

Erin Benzakein of Floret Flower is a Washington-based flower farmer and self-proclaimed “flower-obsessed nut”. Her bouquets are perfectly whimsical and are extremely easy on the eye.

If you’re looking for floral inspiration for a minimalist home, Erin’s Instagram account is the perfect source of inspiration. Featuring seasonal pastel colours that can transform your home this winter, her dahlia displays are a sight to behold!

Boho bouquets

Founded by Christina Stembel, Farm Girl Flowers is another account packed with seasonal delights. Using fresh flowers grown in the United States, the statement bouquets show just what can be done when the right blooms are paired together.

You won’t find any lackluster bouquets on this account’s feed, only classic, bold designs perfect for winter decor inspiration. These are bloom ideas that will add instant glamour and panache to your home – just what’s needed in the heart of winter!

A creative approach

Kristen Caissie’s beautiful boho account boasts a series of floral creations that this insta warrior documents daily. Follow her account to learn more about her creative process and her Los Angeles-based floral studio, Moon Cayon.

Mixing the best colours of the season with creative wedding styles, these are designs for those that really want to make a statement in the winter months.

Seasonal simplicity

If you’re looking to mix the indoors with elements from outside this winter, Interiorsandflowers have the answer! From simple bouquets to designs that embrace the seasons, there’s plenty of colours here to make people stand up and take notice.

From rustic wreaths to carefully crafted blooms with eco-friendly wrapping, there’s plenty here to grab the imagination.

A dramatized effect

Ashley Woodson Bailey is an artist best recognized for her bold, rich bouquets and floral artworks. Many of her designs sit against dark backgrounds which really showcase the colours of the blooms involved. Alongside blooms, she also has bedding, fashion, and wallpaper line in addition to her limited edition print work.

With floral themes and a preference to create real statement pieces, this is an account for those that want to mix the joys of art with all things flower related.

Gothic colours

Bad Rabbit Flowers is another must-follow account if you enjoy deeper, rich hues and an assortment of gothic-themed concepts – perfectly suited to home decors employing deeper shades and more masculine accents.

Whether looking for inspiration to add to your mantelpiece, a table centerpiece, a wreath for your door, or blooms to add to your Christmas tree, this account is populated with a series of save-worthy posts, all of which are guaranteed to inject a little dark glamour into your home this winter.


Lily Calyx is our in-house flower whisperer, an expert on all things botanical and an enthusiastic orchids collector. She loves discussing the insights of the secret world of flowers, shares her gardening tips and hacks and moons over the latest additions to Serenata Flowers flower range. Ask Lily anything about flowers and we can guarantee she will have the answer.

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