Luxury Flower Trends for 2020

Whether you’re using them for decorative purposes, to gift loved ones or to simply brighten up the office or home, flowers are an asset to all. They add colour, fragrance, and vibrancy to interiors and exteriors across the globe. When it comes to choosing blooms, there are many options to consider, including an array of luxury flower trends for 2020. Here we’ve listed a few of the top trends below, all of which are guaranteed to give you inspiration when it comes to buying your next bouquet, centerpiece, plant, or arrangement…

British Flowers

Demand for British blooms has always been fairly high and it continues to grow. In fact, British flowers now account for an impressive 14% of all flowers sold in the UK. Current trends include country, meadow-style, natural blooms, that look like they have just been plucked from the fields. With peak availability from the months of May to October, homegrown flowers are mostly available throughout the year, which is great news for those who love to have a vase of blooms (or several) constantly on display in their homes.

Dried Flowers and Grasses

Another top trend, which has steadily been gaining speed, is our love of dried flowers and rich grasses. Popular options include Spray Roses, Helichrysum, Lavender, Rodanthe, and Statice. Many pair these blooms with dried Pampas grass, which is now available in a range of different colours, as well as its natural cream shade.

French Tulips

Another popular bloom for 2020 is the French Tulip, with the trend nodding towards apricot hues and a particular variety of French Tulip called Menton. The Rainbow Tulips available from Serenata Flowers are a great option to choose if you wish to inject an instant hit of colour into your home.

Fillers – Limonium

Two variants of Limonium are becoming florists‘ go-to when it comes to fillers for bouquets and centerpieces. The first nods towards the current trend for the apricot colour palette and this comes in the form of Limonium sinuatum Sinuet Honey Apricot. The second is the well-known Limonium Beltlaard, which is an ideal option for those who wish to add an ethereal touch to a floral arrangement or design, such as that depicted in Blush Delight.

Apricot, toffee, brown and nude shades

This year, more muted, warming tones have been adopted, such as sweet apricot shades, nude hues, and toffee brown. Asides from warming interiors and exteriors, these colours are extremely versatile as they can be paired with almost any backdrop. Prevalent rose choices in these shades include Sahara, Combo, and Toffee varieties, as well as copper Extasis brown Lisianthus and caramel carnations.

Further to this, earth style soft browns with a slight hint of subtle pink and mauve undertones teamed with blush hues are also proving extremely popular this year. The end result is a vintage, soft, and slightly washed out palette embellished with dried grasses. These blooms look great against a backdrop of raw plaster walls, clay surfaces, and warm wood. The hues are very calming and add a tranquil touch to the home, whilst boasting a heavy nod to nature. A bouquet brandishing these shades is also incredibly romantic. The perfect blooms to use if you wish to create this colour palette include pastel hues roses such as the Koko Loco, Quicksand, and Cappuccino variants, as well as phlox, wild Carrie and Creme Brûlée species. Other specially bred species in shades of coffee and chocolate look great when offset by vintage hued anemone and carnations.

Rich Black & Deep Aubergine

As well as nude hues, shades of dark, moody, and rich colours have been making an appearance. But instead of being paired with other arrangements, they are featuring solo, which boasts a statement bouquet that works to pack a punch! Black Baccara roses are one of the most prevalent blooms to choose if you’re wishing to adopt this trend. It’s a standout bloom that fits the décor of the modern household just as easily as it fits a more traditional home.

Butterfly Ranunculus

This bloom was first introduced in 2017, and when in season, Butterfly Ranunculus are very highly sought-after. They boast lustrous petals in sweet shades of peach, yellow, orange, red, and pink. This particular bloom is beginning to make a comeback this year, with a new variety called Theseus. From the subtle hues to bright vibrant colours, there’s a shade of these flowers for anywhere in the house.


The beauty of seasonal blooms and trends is that each new season brings with it a flourish of new greenery. Mimosa Moonlight, English Myrtle, Eucalyptus parvifolia and Eucalyptus Populus are all playing a part in foliage trends for 2020. Not only do these help to bulk out bouquets, but they can also add depth to floral window displays or to the borders of your garden.


Lily Calyx is our in-house flower whisperer, an expert on all things botanical and an enthusiastic orchids collector. She loves discussing the insights of the secret world of flowers, shares her gardening tips and hacks and moons over the latest additions to Serenata Flowers flower range. Ask Lily anything about flowers and we can guarantee she will have the answer.

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