Introducing a brand new range of flowers for the budget-conscious who are also image conscious... great value bouquets for under £30, including next-weekday delivery to any address in the UK.
Tags: flowers, budget flowers, Serenata
Need flowers today? No problem! We've teamed up with our preferred floral partner Flash Flowers so that you can order their bouquets for same-day flower delivery directly through the Serenata Flowers website.
There's a super selection of birthday, celebration and funeral flowers that can be delivered to anywhere in the UK or Northern Ireland for a charge of £4.99 if you order before 2.30 p.m. The bouquets will be made up by select local florists in the town where the recipient is staying.
Of course, if it's something extra special you're after, remember that patience is a virtue. And not even that much patience is required... the superlative items in Serenata's in-house range which boast finer, fresher flowers and inspired artistry (not to mention a 100% satisfaction guarantee) are all available for next-day delivery to any mainland UK address.
Tags: flowers, same-day delivery, funeral flowers, Serenata
Self-confessed flower-choosing dunces they may be, but they're no fools when it comes to usability and customer experience. Together, these things make the chaps at Experience Solutions our toughest type of customer... so we're thrilled to have been given 'full marks' in their recent review of Serenata Flowers.
As regular visitors to our website know, we work hard to respond to feedback and implement changes in our bid to make sending flowers as fun and hassle-free as receiving them. And it looks like we're on the right track, given these usability gurus' good words about our nifty navigation, 'help me choose' feature and suite of chirpy transactional emails.
But never ones to rest on our laurels, we'll be sure to stop by at the Experience Solutions blog for some extra ideas on how to keep our customers smiling.
Tags: flowers, user experience, website review, Serenata
And you thought Serenata just did flowers? Think again... we've just branched out into the world of wine delivery. Chiantis, chardonnays and other classics are all available to order for next-weekday delivery until 4 p.m. every day of the week, covered by our 100% satisfaction guarantee and delivered for FREE in impeccable style.
Can you remember your first blog post? We can - but we can't believe that feeling of trepidation, cursor poised over the 'save' button with 'publish now' tentatively checked, happened one year ago today.
There's been a lot of floral happenings since then, and, much to our delight, a lot more visitors. Thank you all for stopping by and letting us spread the love of flowers.
Congratulations to Jack Burdis, whose eloquent and emotive Valentine's tale captured the hearts of the masses who voted him the winner of the Serenata Flowers Kiss and Tell competition.
Whichever bouquet Jack chooses as his prize, we hope that no perfidious paramours steal the glory this time…
Tags: flowers, Valentine, competition, winner
The most romantic, the most realistic, the most inventive, the most deserving – whatever your criteria, we won't object. Just cast your vote for the Valentine story that you think deserves to win the prize bouquet.
Forgotten who's who? Read the entries here.
Should we chuck our new checkout or give it three cheers? Does the new product page make you feel all warm and rosy inside, or is it a thorn in your side?
Our thick-skinned but open-minded webologists are keen to hear what you reckon about the changes we've made to the Serenata Flowers shopping experience.
Is it more efficient, more elegant or just plain evil? How could we make it better for you? Big it up or bring it down, just tell it like it is...
Buying things online used to seem like such a speedy luxury. Ah, yes, the good old days, when we were still comparing e-commerce experiences to supermarket queues and tailbacks on the M25.
While anyone who's heard of the Watford gap knows that the latter is something they'll probably have to live with for the rest of their lives, there are plenty of things that are moving a lot faster in the real world now (thank you, inventors of self-service kiosks). Relatively speaking, some online shopping experiences are now downright tardy. Well, we sure as eggs didn't want our basket to be lumped into that category.
It's never been easier to order flowers online at SerenataFlowers.com
Hence our super-improved product pages, where you can instantly check if your delivery date is available, and a swanky new checkout that lets you order your flowers in three very easy steps. Oh yes, and the fact that you can now make a purchase directly from our Quick View and category pages – a feature added especially for the decisive types among you.
Choose your flower delivery date and time before proceeding to the 3-step checkout
And just in case three steps sound like one too many, we've added a few tools to reduce the effort. By logging in to your Serenata Flowers account, during checkout you can access saved recipient and billing profiles from a dropdown menu, saving you from filling in the address details of any flower-loving friends you spoil a second time.
Just don't tell your sweetheart… it's one less excuse for not sending flowers more often.
Tags: flowers, Ajax, web development, Serenata Flowers
*** Competition extended: closing date for entries 6 March 2007 ***
A lot can happen in a week. Tell us what went down last Wednesday (that would be 14 February for the loveless lubbers among you) and what successes (or failures) have ensued since … if your real-life romance is chosen as the most amorous anecdote, this time next week you’ll have earned the right to send your favourite Serenata Flowers bouquet to your favourite person, absolutely free. Ooh la la indeed.
Rules of the game
Click here to enter by posting your story in the comment box.
Tags: flowers, Valentine, competition
Serenata Flowers gets personal... yep, we sure do. You can send someone flowers and see for yourself, or read all about it at www.1to1media.com.
We always thought our website was pretty nifty... turns out the gurus at User Interface Engineering think so too. They've featured Serenata Flowers in 'The Designer's Guide to Web Applications, Part II', where they talk about our effective use of AJAX for search and filtering. Not bad, even if we say so ourselves!
Ian Jindal, e-commerce guru and flower-giving son, was sufficiently impressed by Serenata’s Ajax presentation at ‘What's New in Online Marketing’ to try out our online flower-delivery service.
Not so impressed, however, that he wanted to send his mother two bouquets. But when Ian inadvertently ordered a double dose of flowers, he unexpectedly ended up being doubly impressed – because our customer service team rang him up to ensure he’d actually intended to purchase more than one arrangement.
We’re glad we could help, Ian. It’s a fully automated system that runs our website, but, fortunately, it’s not the system that runs our business. Every online order we receive is accepted by a sensible human being who’s on the lookout for oddities such as multiple bouquets going to a single location (do they need different messages?), dodgy postcodes and incomplete addresses. As Shauna says, “If it looks funny, we’ll phone up to check if we need to fix it.”
Tags: flower delivery, customer service, Ajax
You know it’s roses you’re after, but you can’t decide between white, pink or red. Come to think about it, lilies could actually be just the thing. Anyway, you know how much it is you’d like to spend – although you could be tempted to pay a little more (or a little less) if you find the perfect bunch. The trouble is, pogoing between colour, price and variety pages is causing your frustrate-o-metre to go from white to pink to red.
Fear no more, flower sender, fear no more. Serenata has found the answer to your woes. At the top of each category page we’ve included a fancy product wizard that lets you filter the collection according to your whim. Just click on the appropriate boxes or select from the dropdown menu and the page will instantly update with the flowers that match your criteria.
Magic? Nah, it’s just Ajax. But the web-savvy among you will know that it’s just as cool.
Tags: send flowers, roses, Ajax
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